Identity & Branding

Summary: Successful branding allows you to effectively manage the perception of your company.

What is a brand?

Your brand encapsulates everything to do with your business; it is your message to your audience and how they perceive your business.

So key points that you should consider when thinking about your brand are:

  • Perception - Make sure you know how your company is perceived.
  • Demographic - Know your audience and consider how you sell to them.
  • Tone - Make sure that your culture of your company is reflected in the tone of your materials.
  • Trust - Trust is an intrinsic part of business, without trust, businesses fail.
  • Message - Make sure that you are conveying the message of the business, correctly and clearly.
  • Consistency - Branding is all about consistency, without consistency your brand will get diluted. A diluted brand is not an effective brand.
  • Control - Take control of your brand; make sure that the message reaching your audience is a message that you want them to see.

A successful brand delivers all of the above through their marketing materials and company ethos.

Why is branding so important?

Your brand is a combination of the materials, actions and deliverables that your business presents to the world. If you send out a confused message it has the potential to give the wrong impression to your customers.

You might make the most amazing product, offer the best service, but without successful branding, your business might be lost amongst the crowd.

What is an identity?

A logo/identity is an important part of your brand, it acts as an identifier - something that is easily recognisable and encapsulates your company's aspirations.

So why is a logo so important?

Well simply put, a logo will be shown on every piece of marketing material associated with your brand. It is the mark that identifies you to your audience. A strong and professional identity is essential in developing a cohesive and consistent brand.

Examples of our Branding/Identity